As a 35 year veteran real estate agent, every year Newco Enterprises' founder Jean Newell, struggled keeping track of the ever increasing small gizmos and gadgets needed for her business.
She also heard other Realtors complaining of the same problem, not having a place to keep their: palm pilots, cell phones, reading glasses, pen, lock box key, and Blackberry, etc. Jean decided to hold focus groups to determine what was needed to solve this rapidly growing problem.
Several months and just as many prototypes later she created the first "high tech" tool belt. With the help of other associates they decided on the name- the PUP (acronym for Personal Utility Pouch).
Due to the easy access and stylish design, the PUP soon attracted a wide variety of consumers with their own special PUP uses.
Almost immediately after the PUP's debut, it got the attention of QVC - the world’s largest shopping network. Jean was invited to showcase her new product and the first airing in May 2004 resulted in 3,900 PUPs sold in 7 minutes. Jean continued to appear on QVC 35 more times and within 18 months the PUP had sold over $1.5 million in sales.
In December 2007 Jean debuted her newest design the giZmo bag. Based on her customers’ input Jean created this new alternate version of the PUP. The giZmo has many of the same features as the original PUP but with a few added new ones. The giZmo can be used as a drop in organizer for large purses, totes and brief cases or you can attach the straps and wear your organizer 3 ways as a fashion accessory. The giZmo also has a unique security feature. The zipper pull, can "lock" into the strap clasp as a pick-pocket deterrent. View Video "JEAN'S STORY" BELOW.
Jean, now a well versed expert on the invention process, has appeared numerous times in print as well as television and radio interviews. To see a Montage Video of some of her marketing pieces, look ABOVE.
In addition to creating products and managing Newco Enterprises, Jean also travels the country presenting seminars on "How to Take an Idea to Market ", "Marketing Yourself on a Limited or Non Existing Budget" and "Discover Your Hidden Entrepreneur".Her soon to be released book "How To Turn Your PINK Slip into a RED Hot Business." humorously chronicles her experience of starting a new business as well as key information every aspiring entrepreneur can use.
Jean's Business Blog www.jeannewellbusiness.blogspot.com. Click icon...
Newco Enterprises, proudly supports the Humane Society, Animal Rescue Organizations, Red Cross, Cancer Walk for Life, and the Majic Children's Fund. Please visit our Charities Page on the Love My Pup website.